Klout, the tool regarded as the standard in measuring a user’s impact on their Twitter network, has just released a beta version of its upcoming redesign with the goal of creating a more engaging environment for users to gauge their personal influence.
The layout changes are quite obvious. It has a much cleaner interface, which I personally think is an improvement over the old Klout. It’s much easier to understand and navigate as it manages to fit everything in a single page.
Aside from the aesthetic changes, Klout is also introducting a new meritocracy system called Klout Perks. The perk going on right now is a partnership between Klout and Bottlenotes to give key influencers VIP tickets to an extra exclusive event: Around the World in 80 Sips, with special access to a crowd-free hour and 12 special wines.
It mentions at the bottom a disclaimer, or “Influencer Code of Ethics” stating:
Here is a short video interview with Klout creator, Joe Fernandez, from The Wall Street Journal about the new Klout redesign: